Blog.

Articles I publish first on LinkedIn and keep here in long form. They are categorized by Professional or Personal and can be filtered by theme.

Articles appear newest first.

3 articles·RSS feed

25/08/26August 25, 2026·Professional·1 min read

The Bottleneck Is No Longer Technical, It Is Clarity

Amaru Invest would have cost me 200k euros and 18 months. It took 3 months and a laptop. When building gets this cheap, the scarce resource is not engineering, it is knowing which problem you actually care about.

Read →

21/08/26August 21, 2026·Professional·4 min read

I Built Two Software Products Without Writing a Single Line of Code

I have built two software products without writing a single line of code. Here is the story of Amaru Invest, an AI-powered valuation tool for stocks, bonds and commodities, and what no-code tools like Lovable made possible.

Read →

19/08/26August 19, 2026·Professional·2 min read

From Quarks to Culture

Nature builds complexity by combining simpler units into new wholes. Companies follow the same logic, and culture is the mechanism that turns a founder's character into an organization.

Read →