Toulouse, August 2018

At 18, I arrived in France alone with one suitcase and no clear map for what came next.

I had left Venezuela, then spent six months reconnecting with my family roots in Peru. I moved again to study at the best economics school in France. This sequence of events taught me that uncertainty is navigable and that the mindset I built transfers to professional life too.

Juan F. Arroyo M.
Juan F. Arroyo M. · 2026

The story behind the work

Four experiences that changed how I think and build.

01

2000 to 2018 · Venezuela, Peru, France

Learning to begin again

I grew up in Caracas as the son of Peruvian migrant parents. Between 2013 and 2017, I watched the country around me change through shortages, insecurity and hyperinflation. At 17, my family moved to Peru. Months later, I left for France alone.

I learned that the local language is a fundamental step toward understanding the culture of a new country. Still, the differences become clearer the longer you live there. Empathy, active listening and curiosity helped me adapt during this uncertain stage of my life.

Starting again is not about erasing where you came from. It is about seeing reality as it is so you can respond to it.

Read the story about my first migration

02

2018 to 2024 · Toulouse, Barcelona

In search of meaning and purpose

I chose economics because I wanted to understand why some countries prosper while others fall behind. My intuition told me that institutions play a central role in securing long-term national stability. Applied Economics at Universitat Pompeu Fabra and Public Policy and Development at Toulouse School of Economics gave me tools to understand a problem at its root, diagnose it, define a plan and propose viable alternatives.

Econometrics, causal inference and political economy changed, for the better, how I approach my own questions. They helped me become someone who can observe their own thoughts, evaluate patterns and solve problems more creatively (metacognition).

Knowledge is power only when it can be applied. Thought and action are catalysts for creative problem-solving.

Read why economics became personal

03

2022 to 2026 · Madrid, Barcelona

Learning inside young ventures

At a remittance venture, I helped turn a mission I understood from family experience into financial models, market analysis and evidence for investors. Later, as the first person hired into an account management function at an M&A marketplace. Being the first in my role within the organization gave me the opportunity to build repeatable systems around my own work, because there were no existing processes or people who had done it before me.

Managing more than 200 companies and investors every day revealed underlying problems that needed repeatable solutions. That is where I began to stand out as a systems builder. Client incorporation needed a clearer sequence. Investor classification needed shared criteria. Abandonment needed earlier signals. The most satisfying part was not handling each case faster, but building a process that helped the next person make a better decision too. Explore my Deale projects

If the same problem keeps returning, the answer is rarely more effort. It is usually a better system.

Read how different fields shaped my work

04

2021 to now · Madrid, Amsterdam, Barcelona

Building what used to stay in my head

In 2021, I designed InvestInc, an idea for accessible financial education. I researched it, joined an entrepreneurship programme and made prototypes. It never became a working product. I lacked the tools, confidence and habits to move through the barriers I saw.

Five years later, I built Amaru Invest in three months and put it in front of real users. I am also developing Hermes Fitness around a different recurring problem: training plans that people start but do not sustain. The tools changed, but so did I. Daily writing, meditation, exercise and repeated contact with users made difficult work easier to continue.

Never before in history has building software products been so accessible. Along the way, I also realized that I had grown as a person and as a professional.

Read the full InvestInc and Amaru story

Five points on the map

The short version.

My journey so far and where I am today.

  1. 2017Caracas to LimaMy first migration made adaptation a foundational skill in my life.
  2. 2018Lima to ToulouseI moved to France alone to study and find meaning and purpose.
  3. 2021MadridInvestInc showed me the distance between an idea and a product.
  4. 2022Barcelona and MadridGraduate study and work in technology companies helped me move from theory to practice.
  5. 2026Amsterdam and BarcelonaI launched my first software product and help individuals and businesses apply technology in their everyday lives.

My personality

Who I am and how I operate

My strengths and weaknesses

A PrinciplesYou personality assessment describes my strongest tendencies as intellectual curiosity, adaptability and independence. It closely reflects how I work, relate to others and lead. Note: personality is constantly changing, so read it with some reservations.

Explore my PrinciplesYou personality report (PDF)

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