Blog.

Articles I publish first on LinkedIn and keep here in long form. They are categorized by Professional or Personal and can be filtered by theme.

Articles appear newest first.

6 articles·RSS feed

17/09/26·3 min read

My grandma lost all her savings, and it was the government's fault

A family story about Peru's hyperinflation, monetary conversion and why independent investing decisions matter.

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15/09/26·3 min read

The feedback book as infrastructure

Two years ago, I wrote a brainstorming session for a project I had never launched. Last week, it improved a product I am actively building.

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10/09/26·2 min read

The value of live feedback on product development

Live demos with real users challenged what I thought a "beginner" experience looked like, and reinforced why I built Amaru Invest in the first place.

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08/09/26·5 min read

Amaru Invest: building the tool I wanted my parents to have

The investing industry was built for people who already know how to invest. Everyone else is on their own. That asymmetry is what led me to build Amaru Invest, a value investing intelligence platform rooted in Andean principles.

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25/08/26·1 min read

The Bottleneck Is No Longer Technical, It Is Clarity

Amaru Invest would have cost me 200k euros and 18 months. It took 3 months and a laptop. When building gets this cheap, the scarce resource is not engineering, it is knowing which problem you actually care about.

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21/08/26·4 min read

I Built Two Software Products Without Writing a Single Line of Code

I have built two software products without writing a single line of code. Here is the story of Amaru Invest, an AI-powered valuation tool for stocks, bonds and commodities, and what no-code tools like Lovable made possible.

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