Blog.
Weekly published long-form articles about projects, products, experiences and ideas. They are categorized by Professional or Personal and can be filtered by theme.
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9 articles·RSS feed
15/10/26October 15, 2026·Professional·5 min read
Fifteen conversations. One product. A lot to fix.
Fifteen sessions with people using Amaru for the first time revealed what needs fixing, what beginners see, and why building in public matters.
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08/10/26October 8, 2026·Professional·8 min read
In 2021 I had an idea I could not build. In 2026 I shipped it in three months.
InvestInc never became a product. Five years later, Amaru Invest did. The difference was not just the tools, but the habits, confidence and person behind the idea.
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24/09/26September 24, 2026·Professional·5 min read
What eight years abroad taught me
Three principles that helped me move from an unfamiliar university system to the Toulouse School of Economics, and later into the startup world.
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17/09/26September 17, 2026·Professional·3 min read
My grandma lost all her savings, and it was the government's fault
A family story about Peru's hyperinflation, monetary conversion and why independent investing decisions matter.
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15/09/26September 15, 2026·Professional·3 min read
The single actionable habit that can help you be creative in the long-run
Two years ago, I wrote a brainstorming session for a project I had never launched. Last week, it improved a product I am actively building.
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10/09/26September 10, 2026·Professional·2 min read
The value of live feedback on product development
Live demos with real users challenged what I thought a "beginner" experience looked like, and reinforced why I built Amaru Invest in the first place.
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08/09/26September 8, 2026·Professional·5 min read
Amaru Invest: building the tool I wanted my parents to have
The investing industry was built for people who already know how to invest. Everyone else is on their own. That asymmetry is what led me to build Amaru Invest, a value investing intelligence platform rooted in Andean principles.
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25/08/26August 25, 2026·Professional·1 min read
Software creation is now available for all
Amaru Invest would have cost me 200k euros and 18 months. It took 3 months and a laptop. When building gets this cheap, the scarce resource is not engineering, it is knowing which problem you actually care about.
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21/08/26August 21, 2026·Professional·4 min read
I Built Two Software Products Without Writing a Single Line of Code
I have built two software products without writing a single line of code. Here is the story of Amaru Invest, an AI-powered valuation tool for stocks, bonds and commodities, and what no-code tools like Lovable made possible.
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