Blog.
Weekly published long-form articles about projects, products, experiences and ideas. They are categorized by Professional or Personal and can be filtered by theme.
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2 articles·RSS feed
15/10/26October 15, 2026·Professional·5 min read
Fifteen conversations. One product. A lot to fix.
Fifteen sessions with people using Amaru for the first time revealed what needs fixing, what beginners see, and why building in public matters.
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10/09/26September 10, 2026·Professional·2 min read
The value of live feedback on product development
Live demos with real users challenged what I thought a "beginner" experience looked like, and reinforced why I built Amaru Invest in the first place.
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