Blog.
Weekly published long-form articles about projects, products, experiences and ideas. They are categorized by Professional or Personal and can be filtered by theme.
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4 articles·RSS feed
08/10/26October 8, 2026·Professional·8 min read
In 2021 I had an idea I could not build. In 2026 I shipped it in three months.
InvestInc never became a product. Five years later, Amaru Invest did. The difference was not just the tools, but the habits, confidence and person behind the idea.
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15/09/26September 15, 2026·Professional·3 min read
The single actionable habit that can help you be creative in the long-run
Two years ago, I wrote a brainstorming session for a project I had never launched. Last week, it improved a product I am actively building.
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25/08/26August 25, 2026·Professional·1 min read
Software creation is now available for all
Amaru Invest would have cost me 200k euros and 18 months. It took 3 months and a laptop. When building gets this cheap, the scarce resource is not engineering, it is knowing which problem you actually care about.
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21/08/26August 21, 2026·Professional·4 min read
I Built Two Software Products Without Writing a Single Line of Code
I have built two software products without writing a single line of code. Here is the story of Amaru Invest, an AI-powered valuation tool for stocks, bonds and commodities, and what no-code tools like Lovable made possible.
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